It is forecasted, that by 2017, video will account for 69% of all consumer internet traffic. Analyzing statistics on this subject, you would hardly find any indicator that does not suggest rapid growth of video content in the near future.
Online video is quickly becoming a primary tool to satisfy information and entertainment needs of users. Websites that fail to include video and presentations (e.g. video manuals) in web-marketing strategies are at a high risk of losing auditory.
It is obvious, that video is the future of content marketing. Various studies show more than half of companies are already making use of video and animated manuals at their websites. Number of frequent consumers of video content increases day by day. Studies show 64% of marketers expect video to dominate their strategies in the near future.
Video is an unrivalled tool to increase website traffic. For example, YouTube receives more than one billion unique visitors every month. Its only peer in terms of traffic is Facebook. Following the statistics, one in three Britons view at least one online video a week. That leads to a weekly audience exceeding 20 million people in the UK alone. Video content will allow you to fight for million audience. A short video manual will gain you more visitors than the most informative text content, supported by images.
Surely, you’ve heard about viral ad before! In this context, it worth mention few viral videos which have already become legends of marketing! You should remember funny animation Dumb Ways to Die. It is currently rated for over 100 million views! Volkswagen is an obvious leader in viral marketing. Darth Vader Kid ad campaign gained 150 million audience. An epic split of Jean-Claude Van Damme in commercial of Volvo Trucks, has been viewed more than 90 million times by now. It became the buzziest ad and triggered huge number of parodies around the world.
The above figures seem to be unrealistic for small business; however, they demonstrate video's shareability. Engage and amaze viewers, and they will share the video with their friends. They will stay longer on your website interacting with your brand. Video will definitely be one of the best tool for any social media campaign and any SEO exercise!
In an age of information overload, it is challenging task for small business to engage clients to its web-service.
Video is an easy-to-assimilate type of content, especially if compare with mass of textual content. You are at a high risk of losing clients, if ignoring animated content. According to resent researches, if a picture paints 1,000 words then one minute of video is worth 1.8 million.
It should be mentioned, that seven in ten people view brands in a more positive light after watching interesting video content from them.
However, is video an affordable tool for small businesses? Sure it is. Production costs have decreased significantly in recent years and there is no longer need for you to be specialist to create a video by yourself. Nevertheless, if you want to make full use of your investments, you will need to bear the following in mind.
1. Always consider needs of audience you are trying to engage. If video is not the most appropriate means of getting your message across, you should not waste your time.
2. Do not neglect social networks and try to share your video with multiple channels. If you want to fully realise video's potential, you must make it easy for users to find and share it. Don't neglect mobile content either, as it's an increasingly important segment, with mobile phones holding 41% more share of video consumption and this figures are going to raise.
3. Finally, be creative in strategy you build, especially if it is based on video contend. Well-elaborated and well-implemented web marketing strategy will create value to your project.
